Deal Sheet: 2026 Sequoia Platinum 4WD

Imperial Toyota · Milford, MA · VIN: 7SVAAABA7TX100269

Negotiation Guide

Opening Offer

$82,804

Fair Price

$84,304

Walk Away Above

$84,763

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,848

Est. Invoice$77,553

Holdback (est.)$1,704

MSRP (Sticker)$85,223

Asking Price$84,723

Markup-$500

Est. Dealer Margin on This Car$8,875

Percentile26% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$2,012

Avg Markup (Sequoia)-$3,469

% Below MSRP97%

Avg Days to Sell30 days

Avg Sold Markup-$1,388

Price History

Jul 9, 2026$85,223 → $84,723(-$500)

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