Deal Sheet: 2026 Tundra Platinum 4WD

Gresham Toyota · Gresham, OR · VIN: 5TFWC5EC3TX012172

This Is Already a Great Deal

Opening Offer

$70,282

Asking Price

$71,614

Max Price

$71,614

• Recent buyers paid ~$1,721 below MSRP
• Sitting 117 days (avg 51) — extra leverage
• Price already dropped 5 time(s) — dealer is motivated
• Asking price is already $4,057 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$69,782

Est. Invoice$71,350

Holdback (est.)$1,568

MSRP (Sticker)$78,407

Dealer Add-Ons (DIA)+$3,207

Asking Price$71,614

Markup-$6,793

Est. Dealer Margin on This Car$1,832

Percentile1% of inventory is priced lower

Days on Lot117 days

What Others Paid (Last 30 Days)

Cars Sold2923

Avg Markup-$1,721

Median Markup-$5

Best Deal-$13,720

Worst Deal+$29,175

% Sold Below MSRP80%

Avg Days to Sell51 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)+$92

Avg Markup (Tundra)-$2,347

% Below MSRP64%

Avg Days to Sell38 days

Avg Sold Markup+$1,819

Price History

May 21, 2026$78,407 → $74,065(-$4,342)

Jun 7, 2026$74,065 → $78,407(+$4,342)

Jul 3, 2026$78,407 → $72,114(-$6,293)

Jul 4, 2026$72,114 → $81,614(+$9,500)

Aug 6, 2026$81,614 → $75,614(-$6,000)

Aug 11, 2026$75,614 → $72,614(-$3,000)

Aug 18, 2026$72,614 → $71,614(-$1,000)

Cheaper Tundra Platinum 4WD Inventory

Smart Toyota of Quad CitiesDavenport, IA

-$11,321$68,08839d

Mike Calvert ToyotaHouston, TX

-$11,000$63,10463d

Mike Calvert ToyotaHouston, TX

-$11,000$64,197136d

Arlington ToyotaJacksonville, FL

-$10,031$73,06223d

Mike Calvert ToyotaHouston, TX

-$10,000$68,33356d

Mike Calvert ToyotaHouston, TX

-$10,000$70,22840d

Acton Toyota of LittletonLittleton, MA

-$9,872$68,4217d

Toyota CityMamaroneck, NY

-$9,824$64,41342d

Toyota of GladstoneGladstone, OR

-$9,590$66,42723d

Checkered Flag ToyotaVirginia Beach, VA

-$9,227$68,99091d