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Deal Sheet: 2026 Tundra Platinum 4WD
Gresham Toyota · Gresham, OR · VIN: 5TFWC5EC3TX012172
This Is Already a Great Deal
Opening Offer
$70,282
Asking Price
$72,114
Max Price
$72,114
- • Recent buyers paid ~$1,758 below MSRP
- • Sitting 71 days (avg 44) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $4,054 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,782
Est. Invoice$71,350
Holdback (est.)$1,568
MSRP (Sticker)$78,407
Dealer Add-Ons (DIA)+$3,207
Asking Price$72,114
Markup-$6,293
Est. Dealer Margin on This Car$2,332
Percentile1% of inventory is priced lower
Days on Lot71 days
What Others Paid (Last 30 Days)
Cars Sold2962
Avg Markup-$1,758
Median Markup$0
Best Deal-$14,043
Worst Deal+$9,999
% Sold Below MSRP81%
Avg Days to Sell44 days
Dealer Profile
Inventory263 vehicles
Avg Markup (All Models)+$1,549
Avg Markup (Tundra)+$914
% Below MSRP34%
Avg Days to Sell33 days
Avg Sold Markup+$1,693
Price History
May 21, 2026$78,407 → $74,065(-$4,342)
Jun 7, 2026$74,065 → $78,407(+$4,342)
Jul 3, 2026$78,407 → $72,114(-$6,293)
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