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Deal Sheet: 2026 Tundra Platinum 4WD
Gresham Toyota · Gresham, OR · VIN: 5TFNC5EC7TX012283
This Is Already a Great Deal
Opening Offer
$68,204
Asking Price
$69,279
Max Price
$69,279
- • Recent buyers paid ~$1,723 below MSRP
- • Sitting 101 days (avg 51) — extra leverage
- • Price already dropped 10 time(s) — dealer is motivated
- • Asking price is already $4,325 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,704
Est. Invoice$69,226
Holdback (est.)$1,521
MSRP (Sticker)$76,072
Dealer Add-Ons (DIA)+$3,207
Asking Price$69,279
Markup-$6,793
Est. Dealer Margin on This Car$1,575
Percentile1% of inventory is priced lower
Days on Lot101 days
What Others Paid (Last 30 Days)
Cars Sold2935
Avg Markup-$1,723
Median Markup-$5
Best Deal-$13,720
Worst Deal+$29,175
% Sold Below MSRP80%
Avg Days to Sell51 days
Dealer Profile
Inventory256 vehicles
Avg Markup (All Models)+$374
Avg Markup (Tundra)-$1,594
% Below MSRP63%
Avg Days to Sell38 days
Avg Sold Markup+$1,806
Price History
May 30, 2026$76,072 → $79,279(+$3,207)
Jun 10, 2026$79,279 → $76,072(-$3,207)
Jun 13, 2026$76,072 → $79,279(+$3,207)
Jun 20, 2026$79,279 → $74,279(-$5,000)
Jun 27, 2026$74,279 → $72,779(-$1,500)
Jun 28, 2026$72,779 → $71,779(-$1,000)
Jul 1, 2026$71,779 → $70,779(-$1,000)
Jul 9, 2026$70,779 → $71,779(+$1,000)
Jul 13, 2026$71,779 → $71,279(-$500)
Jul 14, 2026$71,279 → $72,779(+$1,500)
Jul 15, 2026$72,779 → $72,279(-$500)
Jul 16, 2026$72,279 → $73,279(+$1,000)
Jul 27, 2026$73,279 → $71,779(-$1,500)
Jul 30, 2026$71,779 → $79,279(+$7,500)
Aug 6, 2026$79,279 → $73,279(-$6,000)
Aug 11, 2026$73,279 → $69,279(-$4,000)
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