Deal Sheet: 2026 Tundra Platinum 4WD

Gresham Toyota · Gresham, OR · VIN: 5TFNA5EC6TX059066

Negotiation Guide

Opening Offer

$71,097

Fair Price

$72,597

Walk Away Above

$73,521

• Recent buyers paid ~$1,849 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,257

Est. Invoice$67,746

Holdback$1,489

MSRP (Sticker)$74,446

Dealer Add-Ons (DIA)+$3,207

Asking Price$77,653

Markup+$3,207

Dealer Margin on This Car$11,396

Percentile99% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold2806

Avg Markup-$1,849

Median Markup$0

Best Deal-$12,806

Worst Deal+$9,999

% Sold Below MSRP82%

Avg Days to Sell44 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$1,761

Avg Markup (Tundra)+$959

% Below MSRP35%

Avg Days to Sell33 days

Avg Sold Markup+$1,529

Price History

Jun 27, 2026$77,653 → $69,153(-$8,500)

Jun 28, 2026$69,153 → $65,653(-$3,500)

Jun 29, 2026$65,653 → $77,653(+$12,000)

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