Deal Sheet: 2026 Tundra Platinum 4WD

Irwin Toyota · Laconia, NH · VIN: 5TFNA5DBXTX407394

This Is Already a Great Deal

Opening Offer

$64,066

Asking Price

$66,047

Max Price

$66,047

• Recent buyers paid ~$1,834 below MSRP
• Sitting 126 days (avg 54) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $2,581 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,558

Est. Invoice$64,987

Holdback (est.)$1,428

MSRP (Sticker)$71,414

Asking Price$66,047

Markup-$5,367

Est. Dealer Margin on This Car$2,489

Percentile4% of inventory is priced lower

Days on Lot126 days

What Others Paid (Last 30 Days)

Cars Sold2460

Avg Markup-$1,834

Median Markup-$871

Best Deal-$11,335

Worst Deal+$29,175

% Sold Below MSRP80%

Avg Days to Sell54 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$1,544

Avg Markup (Tundra)-$2,884

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,123

Price History

Jun 2, 2026$64,047 → $67,047(+$3,000)

Jun 3, 2026$67,047 → $66,047(-$1,000)

Jul 1, 2026$66,047 → $67,047(+$1,000)

Jul 2, 2026$67,047 → $66,047(-$1,000)

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