Negotiation Guide
Opening Offer
$71,002
Fair Price
$72,502
Walk Away Above
$73,419
- • Recent buyers paid ~$1,834 below MSRP
Price Breakdown
Est. Dealer Cost$66,159
Est. Invoice$67,646
Holdback (est.)$1,487
MSRP (Sticker)$74,336
Asking Price$74,336
Markup$0
Est. Dealer Margin on This Car$8,177
Percentile81% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2460
Avg Markup-$1,834
Median Markup-$871
Best Deal-$11,335
Worst Deal+$29,175
% Sold Below MSRP80%
Avg Days to Sell54 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)$0
Avg Markup (Tundra)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
Cheaper Tundra Platinum 4WD Inventory
Dolan ToyotaReno, NV
-$14,720$67,51659d
Mike Calvert ToyotaHouston, TX
-$11,000$63,10456d
Mike Calvert ToyotaHouston, TX
-$11,000$64,197129d
Arlington ToyotaJacksonville, FL
-$10,031$73,06217d
Mike Calvert ToyotaHouston, TX
-$10,000$70,22833d
Mike Calvert ToyotaHouston, TX
-$10,000$68,33349d
Toyota CityMamaroneck, NY
-$9,824$64,41335d
Toyota of GladstoneGladstone, OR
-$9,590$66,42717d
Checkered Flag ToyotaVirginia Beach, VA
-$9,227$68,99084d
Smart Toyota of Quad CitiesDavenport, IA
-$9,121$70,28832d