Deal Sheet: 2026 Highlander Limited AWD

Roswell Toyota · Roswell, NM · VIN: 5TDKDRBH9TS612638

Negotiation Guide

Opening Offer

$53,065

Fair Price

$54,565

Walk Away Above

$54,524

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,489

Est. Invoice$49,579

Holdback (est.)$1,090

MSRP (Sticker)$54,482

Dealer Add-Ons (DIA)+$819

Asking Price$55,301

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,812

Percentile84% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Highlander)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

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