Deal Sheet: 2026 Highlander Limited AWD

Karl Malone Toyota of Ruston · Ruston, LA · VIN: 5TDKDRBH8TS31B329

Negotiation Guide

Opening Offer

$53,233

Fair Price

$54,733

Walk Away Above

$54,703

• Recent buyers paid ~$59 above MSRP

Price Breakdown

Est. Dealer Cost$48,660

Est. Invoice$49,753

Holdback (est.)$1,093

MSRP (Sticker)$54,674

Dealer Add-Ons (DIA)+$385

Asking Price$55,059

Markup+$385

Markup includes $385 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,399

Percentile70% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold439

Avg Markup+$59

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP64%

Avg Days to Sell25 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)+$2

Avg Markup (Highlander)+$385

% Below MSRP29%

Avg Days to Sell29 days

Avg Sold Markup+$1,256

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