Deal Sheet: 2026 Highlander Limited AWD

Dahl Toyota Sheboygan · Sheboygan, WI · VIN: 5TDKDRBH6TS31B278

Negotiation Guide

Opening Offer

$53,165

Fair Price

$54,665

Walk Away Above

$54,624

• Recent buyers paid ~$83 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,578

Est. Invoice$49,670

Holdback (est.)$1,092

MSRP (Sticker)$54,582

Asking Price$54,981

Markup+$399

Est. Dealer Margin on This Car$6,403

Percentile71% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$230

Avg Markup (Highlander)+$399

% Below MSRP17%

Avg Days to Sell26 days

Avg Sold Markup-$217

Price History

Jul 10, 2026$55,626 → $54,981(-$645)

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