Deal Sheet: 2026 Highlander Limited AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDKDRBH4TS613387

Negotiation Guide

Opening Offer

$54,532

Fair Price

$56,032

Walk Away Above

$55,995

• Recent buyers paid ~$74 above MSRP

Price Breakdown

Est. Dealer Cost$49,803

Est. Invoice$50,922

Holdback (est.)$1,119

MSRP (Sticker)$55,958

Dealer Add-Ons (DIA)+$499

Asking Price$57,355

Markup+$1,397

Est. Dealer Margin on This Car$7,552

Percentile91% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold462

Avg Markup+$74

Median Markup$0

Best Deal-$4,421

Worst Deal+$10,002

% Sold Below MSRP66%

Avg Days to Sell25 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)+$1,414

Avg Markup (Highlander)+$1,397

% Below MSRP0%

Avg Days to Sell17 days

Avg Sold Markup+$847

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