Deal Sheet: 2026 Highlander Limited AWD

Toyota Santa Monica · Santa Monica, CA · VIN: 5TDKDRBH4TS31A968

This Is Already a Great Deal

Opening Offer

$51,942

Asking Price

$53,548

Max Price

$53,548

• Recent buyers paid ~$74 above MSRP
• Asking price is already $989 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$48,472

Est. Invoice$49,561

Holdback (est.)$1,089

MSRP (Sticker)$54,463

Asking Price$53,548

Markup-$915

Est. Dealer Margin on This Car$5,076

Percentile7% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold462

Avg Markup+$74

Median Markup$0

Best Deal-$4,421

Worst Deal+$10,002

% Sold Below MSRP66%

Avg Days to Sell25 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$444

Avg Markup (Highlander)-$915

% Below MSRP75%

Avg Days to Sell32 days

Avg Sold Markup-$432

Price History

Jul 8, 2026$53,463 → $53,548(+$85)

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