Deal Sheet: 2026 Highlander Platinum AWD

Groove Toyota · Englewood, CO · VIN: 5TDKDRBH4TS30J909

Negotiation Guide

Opening Offer

$57,480

Fair Price

$58,980

Walk Away Above

$58,975

• Recent buyers paid ~$9 above MSRP

Price Breakdown

Est. Dealer Cost$52,484

Est. Invoice$53,664

Holdback$1,179

MSRP (Sticker)$58,971

Asking Price$59,770

Markup+$799

Dealer Margin on This Car$7,286

Percentile88% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold690

Avg Markup+$9

Median Markup$0

Best Deal-$5,086

Worst Deal+$6,695

% Sold Below MSRP67%

Avg Days to Sell27 days

Dealer Profile

Inventory899 vehicles

Avg Markup (All Models)-$41

Avg Markup (Highlander)+$799

% Below MSRP46%

Avg Days to Sell33 days

Avg Sold Markup+$227

Price History

Jun 26, 2026$58,921 → $59,770(+$849)

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