Deal Sheet: 2026 Highlander Limited AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDKDRBH4TS29J110

Negotiation Guide

Opening Offer

$52,525

Fair Price

$54,025

Walk Away Above

$53,988

• Recent buyers paid ~$74 above MSRP

Price Breakdown

Est. Dealer Cost$48,016

Est. Invoice$49,095

Holdback (est.)$1,079

MSRP (Sticker)$53,951

Asking Price$54,751

Markup+$800

Est. Dealer Margin on This Car$6,735

Percentile86% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold462

Avg Markup+$74

Median Markup$0

Best Deal-$4,421

Worst Deal+$10,002

% Sold Below MSRP66%

Avg Days to Sell25 days

Dealer Profile

Inventory255 vehicles

Avg Markup (All Models)+$547

Avg Markup (Highlander)+$800

% Below MSRP22%

Avg Days to Sell20 days

Avg Sold Markup+$596

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