Deal Sheet: 2026 Highlander Limited AWD

Toyota of Des Moines · Grimes, IA · VIN: 5TDKDRBH3TS29I778

Negotiation Guide

Opening Offer

$52,184

Fair Price

$53,684

Walk Away Above

$53,858

• Recent buyers paid ~$83 above MSRP
• Sitting 45 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$48,089

Est. Invoice$49,170

Holdback (est.)$1,081

MSRP (Sticker)$54,033

Asking Price$54,213

Markup+$180

Est. Dealer Margin on This Car$6,124

Percentile63% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (Highlander)+$180

% Below MSRP8%

Avg Days to Sell32 days

Avg Sold Markup-$109

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