Deal Sheet: 2026 Highlander Limited AWD

Massey Toyota · Kinston, NC · VIN: 5TDKDRBH2TS613033

Negotiation Guide

Opening Offer

$53,546

Fair Price

$55,046

Walk Away Above

$55,009

• Recent buyers paid ~$74 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,925

Est. Invoice$50,025

Holdback (est.)$1,099

MSRP (Sticker)$54,972

Asking Price$55,224

Markup+$252

Est. Dealer Margin on This Car$6,299

Percentile69% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold462

Avg Markup+$74

Median Markup$0

Best Deal-$4,421

Worst Deal+$10,002

% Sold Below MSRP66%

Avg Days to Sell25 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$298

Avg Markup (Highlander)+$471

% Below MSRP38%

Avg Days to Sell20 days

Avg Sold Markup+$40

Price History

Jul 10, 2026$56,078 → $55,224(-$854)

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