Deal Sheet: 2026 Highlander Limited AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDKDRBH2TS612769

Negotiation Guide

Opening Offer

$55,627

Fair Price

$57,127

Walk Away Above

$57,086

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$50,769

Est. Invoice$51,910

Holdback (est.)$1,141

MSRP (Sticker)$57,044

Asking Price$58,242

Markup+$1,198

Est. Dealer Margin on This Car$7,473

Percentile87% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Highlander)+$1,198

% Below MSRP12%

Avg Days to Sell23 days

Avg Sold Markup+$614

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