Deal Sheet: 2026 Highlander Limited AWD

Earnhardt Toyota · Mesa, AZ · VIN: 5TDKDRBH1TS30J916

Negotiation Guide

Opening Offer

$53,337

Fair Price

$54,837

Walk Away Above

$54,807

• Recent buyers paid ~$59 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,752

Est. Invoice$49,848

Holdback (est.)$1,096

MSRP (Sticker)$54,778

Dealer Add-Ons (DIA)+$499

Asking Price$55,976

Markup+$1,198

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,224

Percentile88% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold439

Avg Markup+$59

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP64%

Avg Days to Sell25 days

Dealer Profile

Inventory794 vehicles

Avg Markup (All Models)+$607

Avg Markup (Highlander)+$1,198

% Below MSRP23%

Avg Days to Sell31 days

Avg Sold Markup+$723

Price History

Jun 23, 2026$56,076 → $55,576(-$500)

Jun 26, 2026$55,576 → $55,976(+$400)

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