Deal Sheet: 2026 Highlander Limited AWD

Dahl Toyota Winona · Winona, MN · VIN: 5TDKDRBH0TS32A395

Negotiation Guide

Opening Offer

$53,696

Fair Price

$55,196

Walk Away Above

$55,166

• Recent buyers paid ~$59 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,072

Est. Invoice$50,175

Holdback (est.)$1,103

MSRP (Sticker)$55,137

Asking Price$55,487

Markup+$350

Est. Dealer Margin on This Car$6,415

Percentile70% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold439

Avg Markup+$59

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP64%

Avg Days to Sell25 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)+$72

Avg Markup (Highlander)+$350

% Below MSRP15%

Avg Days to Sell36 days

Avg Sold Markup+$190

Price History

Jul 4, 2026$57,100 → $55,487(-$1,613)

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