Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Toyota of Morristown · Morristown, NJ · VIN: 5TDEBRCH3TS32A232

Negotiation Guide

Opening Offer

$57,502

Fair Price

$59,002

Walk Away Above

$58,870

• Recent buyers paid ~$264 above MSRP

Price Breakdown

Est. Dealer Cost$52,277

Est. Invoice$53,452

Holdback (est.)$1,175

MSRP (Sticker)$58,738

Asking Price$59,633

Markup+$895

Est. Dealer Margin on This Car$7,356

Percentile83% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1212

Avg Markup+$264

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)+$901

Avg Markup (Highlander Hybrid)+$895

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$903

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