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Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD
Jim Norton Toyota · Tulsa, OK · VIN: 5TDADAB5XTS049960
Negotiation Guide
Opening Offer
$64,702
Fair Price
$66,202
Walk Away Above
$65,990
- • Recent buyers paid ~$425 above MSRP
Price Breakdown
Est. Dealer Cost$58,542
Est. Invoice$59,857
Holdback (est.)$1,316
MSRP (Sticker)$65,777
Dealer Add-Ons (DIA)+$2,495
Asking Price$68,771
Markup+$2,994
Markup includes $2,495 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$10,229
Percentile99% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1947
Avg Markup+$425
Median Markup$0
Best Deal-$4,711
Worst Deal+$15,000
% Sold Below MSRP55%
Avg Days to Sell22 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$37
Avg Markup (Grand Highlander Hybrid)+$2,994
% Below MSRP57%
Avg Days to Sell22 days
Avg Sold Markup+$148
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