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Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

Toyota of Portland on Broadway · Portland, OR · VIN: 5TDADAB55TS049820

Negotiation Guide

Opening Offer
$62,388
Fair Price
$63,888
Walk Away Above
$63,676
  • Recent buyers paid ~$425 above MSRP

Price Breakdown

Est. Dealer Cost$56,482
Est. Invoice$57,751
Holdback (est.)$1,269
MSRP (Sticker)$63,463
Dealer Add-Ons (DIA)+$2,598
Asking Price$66,061
Markup+$2,598

Markup includes $2,598 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,579
Percentile98% of inventory is priced lower
Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1947
Avg Markup+$425
Median Markup$0
Best Deal-$4,711
Worst Deal+$15,000
% Sold Below MSRP55%
Avg Days to Sell22 days

Dealer Profile

Inventory349 vehicles
Avg Markup (All Models)-$69
Avg Markup (Grand Highlander Hybrid)+$1,039
% Below MSRP98%
Avg Days to Sell33 days
Avg Sold Markup+$36