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Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD
Cobb County Toyota · Kennesaw, GA · VIN: 5TDADAB53TS048729
Negotiation Guide
Opening Offer
$61,867
Fair Price
$63,367
Walk Away Above
$63,342
- • Recent buyers paid ~$425 above MSRP
- • Sitting 35 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$56,351
Est. Invoice$57,618
Holdback (est.)$1,266
MSRP (Sticker)$63,316
Asking Price$64,816
Markup+$1,500
Est. Dealer Margin on This Car$8,465
Percentile93% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1947
Avg Markup+$425
Median Markup$0
Best Deal-$4,711
Worst Deal+$15,000
% Sold Below MSRP55%
Avg Days to Sell22 days
Dealer Profile
Inventory342 vehicles
Avg Markup (All Models)-$941
Avg Markup (Grand Highlander Hybrid)+$1,500
% Below MSRP85%
Avg Days to Sell21 days
Avg Sold Markup-$832
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