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Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD
Group 1 Toyota Southwest Houston · Houston, TX · VIN: 5TDADAB50TS049661
Negotiation Guide
Opening Offer
$65,301
Fair Price
$66,801
Walk Away Above
$66,589
- • Recent buyers paid ~$425 above MSRP
Price Breakdown
Est. Dealer Cost$59,075
Est. Invoice$60,402
Holdback (est.)$1,328
MSRP (Sticker)$66,376
Dealer Add-Ons (DIA)+$499
Asking Price$66,875
Markup+$499
Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,800
Percentile82% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1947
Avg Markup+$425
Median Markup$0
Best Deal-$4,711
Worst Deal+$15,000
% Sold Below MSRP55%
Avg Days to Sell22 days
Dealer Profile
Inventory730 vehicles
Avg Markup (All Models)+$395
Avg Markup (Grand Highlander Hybrid)+$499
% Below MSRP27%
Avg Days to Sell22 days
Avg Sold Markup+$274
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