Deal Sheet: 2026 Grand Highlander Hybrid XLE AWD

Atlanta Toyota · Duluth, GA · VIN: 5TDACAB57TS29N318

Negotiation Guide

Opening Offer

$51,270

Fair Price

$52,770

Walk Away Above

$52,622

• Recent buyers paid ~$297 above MSRP

Price Breakdown

Est. Dealer Cost$46,701

Est. Invoice$47,750

Holdback (est.)$1,049

MSRP (Sticker)$52,473

Asking Price$53,567

Markup+$1,094

Est. Dealer Margin on This Car$6,866

Percentile85% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold35

Avg Markup+$297

Median Markup+$175

Best Deal-$3,593

Worst Deal+$3,994

% Sold Below MSRP46%

Avg Days to Sell21 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Grand Highlander)+$1,635

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$796

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