Deal Sheet: 2026 Grand Highlander Hybrid XLE AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDACAB51TS31H236

Negotiation Guide

Opening Offer

$51,371

Fair Price

$52,871

Walk Away Above

$52,723

• Recent buyers paid ~$297 above MSRP

Price Breakdown

Est. Dealer Cost$46,791

Est. Invoice$47,842

Holdback (est.)$1,051

MSRP (Sticker)$52,574

Asking Price$53,772

Markup+$1,198

Est. Dealer Margin on This Car$6,981

Percentile85% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold35

Avg Markup+$297

Median Markup+$175

Best Deal-$3,593

Worst Deal+$3,994

% Sold Below MSRP46%

Avg Days to Sell21 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Grand Highlander)+$1,077

% Below MSRP12%

Avg Days to Sell22 days

Avg Sold Markup+$620

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