Deal Sheet: 2026 Grand Highlander Limited AWD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 5TDAAAB5XTS32F678

Negotiation Guide

Opening Offer

$57,727

Fair Price

$59,227

Walk Away Above

$59,212

• Recent buyers paid ~$29 above MSRP

Price Breakdown

Est. Dealer Cost$52,686

Est. Invoice$53,870

Holdback (est.)$1,184

MSRP (Sticker)$59,198

Asking Price$60,198

Markup+$1,000

Est. Dealer Margin on This Car$7,512

Percentile91% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1014

Avg Markup+$29

Median Markup$0

Best Deal-$4,894

Worst Deal+$8,245

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (Grand Highlander)+$1,422

% Below MSRP34%

Avg Days to Sell24 days

Avg Sold Markup-$399

Price History

Jul 18, 2026$58,299 → $60,198(+$1,899)

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