Deal Sheet: 2026 Grand Highlander Limited AWD

Wilson Toyota · Ames, IA · VIN: 5TDAAAB57TS33E886

Negotiation Guide

Opening Offer

$56,007

Fair Price

$57,507

Walk Away Above

$57,492

• Recent buyers paid ~$29 above MSRP

Price Breakdown

Est. Dealer Cost$51,155

Est. Invoice$52,305

Holdback (est.)$1,150

MSRP (Sticker)$57,478

Asking Price$57,658

Markup+$180

Est. Dealer Margin on This Car$6,503

Percentile68% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1014

Avg Markup+$29

Median Markup$0

Best Deal-$4,894

Worst Deal+$8,245

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (Grand Highlander)+$178

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$33

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