Deal Sheet: 2026 Grand Highlander Limited AWD

Dan Deery Toyota · Cedar Falls, IA · VIN: 5TDAAAB54TS34F957

Negotiation Guide

Opening Offer

$57,337

Fair Price

$58,837

Walk Away Above

$58,822

• Recent buyers paid ~$29 above MSRP

Price Breakdown

Est. Dealer Cost$52,339

Est. Invoice$53,515

Holdback (est.)$1,176

MSRP (Sticker)$58,808

Asking Price$58,988

Markup+$180

Est. Dealer Margin on This Car$6,649

Percentile68% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1014

Avg Markup+$29

Median Markup$0

Best Deal-$4,894

Worst Deal+$8,245

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (Grand Highlander)+$111

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$753

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