Deal Sheet: 2026 Grand Highlander Limited AWD

Toyota of Des Moines · Grimes, IA · VIN: 5TDAAAB53TS35G190

Negotiation Guide

Opening Offer

$55,987

Fair Price

$57,487

Walk Away Above

$57,472

• Recent buyers paid ~$29 above MSRP

Price Breakdown

Est. Dealer Cost$51,138

Est. Invoice$52,287

Holdback (est.)$1,149

MSRP (Sticker)$57,458

Asking Price$57,638

Markup+$180

Est. Dealer Margin on This Car$6,500

Percentile68% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1014

Avg Markup+$29

Median Markup$0

Best Deal-$4,894

Worst Deal+$8,245

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (Grand Highlander)+$180

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

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