Deal Sheet: 2026 Grand Highlander Limited AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDAAAB50TS147680

Negotiation Guide

Opening Offer

$57,310

Fair Price

$58,810

Walk Away Above

$58,795

• Recent buyers paid ~$29 above MSRP

Price Breakdown

Est. Dealer Cost$52,315

Est. Invoice$53,491

Holdback (est.)$1,176

MSRP (Sticker)$58,781

Dealer Add-Ons (DIA)+$499

Asking Price$60,178

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,863

Percentile93% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1014

Avg Markup+$29

Median Markup$0

Best Deal-$4,894

Worst Deal+$8,245

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Grand Highlander)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

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