Deal Sheet: 2026 Aviator Reserve

Bill Knight Lincoln Volvo · Tulsa, OK · VIN: 5LM5J7XCXTGL24444

Negotiation Guide

Opening Offer

$81,354

Fair Price

$82,854

Walk Away Above

$82,087

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,375

Est. Invoice$74,814

Holdback (est.)$2,440

MSRP (Sticker)$81,320

Asking Price$86,320

Markup+$5,000

Est. Dealer Margin on This Car$13,945

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)+$3,985

Avg Markup (Aviator)+$5,000

% Below MSRP7%

Avg Days to Sell22 days

Avg Sold Markup+$1,568

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