Deal Sheet: 2026 Aviator Reserve

Knudtsen Foothills Lincoln · Spokane, WA · VIN: 5LM5J7XC7TGL20934

Negotiation Guide

Opening Offer

$77,100

Fair Price

$78,600

Walk Away Above

$78,050

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,975

Est. Invoice$71,300

Holdback (est.)$2,325

MSRP (Sticker)$77,500

Asking Price$82,500

Markup+$5,000

Est. Dealer Margin on This Car$13,525

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)+$3,412

Avg Markup (Aviator)+$5,000

% Below MSRP24%

Avg Days to Sell21 days

Avg Sold Markup+$1,125

Price History

Jul 9, 2026$78,500 → $82,500(+$4,000)

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+$5,000$87,35025d