Deal Sheet: 2026 Aviator Reserve

Napleton Lincoln · Glenview, IL · VIN: 5LM5J7XC1TGL21724

Negotiation Guide

Opening Offer

$72,595

Fair Price

$74,095

Walk Away Above

$73,533

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,943

Est. Invoice$67,132

Holdback (est.)$2,189

MSRP (Sticker)$72,970

Asking Price$77,970

Markup+$5,000

Est. Dealer Margin on This Car$13,027

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)+$3,567

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell23 days

Avg Sold Markup+$1,926

Price History

Jul 9, 2026$73,970 → $77,970(+$4,000)

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