Deal Sheet: 2026 Aviator Reserve

Moses Lincoln · St Albans, WV · VIN: 5LM5J7XC5TGL21497

Negotiation Guide

Opening Offer

$82,196

Fair Price

$83,696

Walk Away Above

$83,161

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,536

Est. Invoice$76,015

Holdback (est.)$2,479

MSRP (Sticker)$82,625

Asking Price$87,625

Markup+$5,000

Est. Dealer Margin on This Car$14,089

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$561

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell20 days

Avg Sold Markup-$670

Price History

Jul 9, 2026$83,625 → $87,625(+$4,000)

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