Deal Sheet: 2026 Aviator Reserve

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LM5J7XC0TGL21424

Negotiation Guide

Opening Offer

$78,711

Fair Price

$80,211

Walk Away Above

$79,665

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,417

Est. Invoice$72,790

Holdback (est.)$2,374

MSRP (Sticker)$79,120

Asking Price$84,120

Markup+$5,000

Est. Dealer Margin on This Car$13,703

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Aviator)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$80,120 → $84,120(+$4,000)

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d