Deal Sheet: 2026 Aviator Reserve

David McDavid Lincoln Frisco · Frisco, TX · VIN: 5LM5J7XCXTGL21074

Negotiation Guide

Opening Offer

$83,495

Fair Price

$84,995

Walk Away Above

$84,547

• Recent buyers paid ~$1,534 above MSRP
• Sitting 44 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,849

Est. Invoice$77,372

Holdback (est.)$2,523

MSRP (Sticker)$84,100

Asking Price$89,100

Markup+$5,000

Est. Dealer Margin on This Car$14,251

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory207 vehicles

Avg Markup (All Models)+$3,498

Avg Markup (Aviator)+$5,000

% Below MSRP25%

Avg Days to Sell22 days

Avg Sold Markup+$1,401

Price History

Jul 9, 2026$85,100 → $89,100(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$89,15046d

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+$5,000$77,97039d

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+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

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+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

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+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d