Deal Sheet: 2026 Aviator Reserve

Landmark Lincoln · Englewood, CO · VIN: 5LM5J7XCXTGL23956

Negotiation Guide

Opening Offer

$77,314

Fair Price

$78,814

Walk Away Above

$78,047

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,779

Est. Invoice$71,098

Holdback (est.)$2,318

MSRP (Sticker)$77,280

Asking Price$82,280

Markup+$5,000

Est. Dealer Margin on This Car$13,501

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$3,617

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell20 days

Avg Sold Markup+$1,446

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