Deal Sheet: 2026 Aviator Reserve

Gerald Jones Lincoln · Evans, GA · VIN: 5LM5J7XCXTGL20653

Negotiation Guide

Opening Offer

$80,304

Fair Price

$81,804

Walk Away Above

$81,037

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,440

Est. Invoice$73,848

Holdback (est.)$2,408

MSRP (Sticker)$80,270

Asking Price$85,270

Markup+$5,000

Est. Dealer Margin on This Car$13,830

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,357

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,403

Price History

Jul 9, 2026$81,270 → $85,270(+$4,000)

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