Deal Sheet: 2026 Aviator Reserve

Landmark Lincoln · Englewood, CO · VIN: 5LM5J7XCXTGL20636

Negotiation Guide

Opening Offer

$79,994

Fair Price

$81,494

Walk Away Above

$80,727

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,164

Est. Invoice$73,563

Holdback (est.)$2,399

MSRP (Sticker)$79,960

Asking Price$84,960

Markup+$5,000

Est. Dealer Margin on This Car$13,796

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$3,617

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell20 days

Avg Sold Markup+$1,446

Price History

Jul 9, 2026$80,960 → $84,960(+$4,000)

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d