Deal Sheet: 2026 Aviator Reserve

Lincoln of Morgantown · Morgantown, WV · VIN: 5LM5J7XCXTGL19003

Negotiation Guide

Opening Offer

$83,150

Fair Price

$84,650

Walk Away Above

$84,235

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,600

Est. Invoice$77,114

Holdback (est.)$2,515

MSRP (Sticker)$83,820

Asking Price$88,820

Markup+$5,000

Est. Dealer Margin on This Car$14,220

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$1,500

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$947

Price History

Jul 9, 2026$84,820 → $88,820(+$4,000)

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+$5,000$90,01046d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

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+$5,000$87,35025d