Deal Sheet: 2026 Aviator Reserve

Rogers Lincoln · Midland, TX · VIN: 5LM5J7XCXTGL17414

Negotiation Guide

Opening Offer

$79,709

Fair Price

$81,209

Walk Away Above

$80,779

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,512

Est. Invoice$73,922

Holdback (est.)$2,411

MSRP (Sticker)$80,350

Asking Price$85,350

Markup+$5,000

Est. Dealer Margin on This Car$13,839

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)+$1,769

Avg Markup (Aviator)+$5,000

% Below MSRP47%

Avg Days to Sell17 days

Avg Sold Markup-$161

Price History

Jul 9, 2026$81,350 → $85,350(+$4,000)

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