Deal Sheet: 2026 Aviator Reserve

Ray Price Lincoln · Stroudsburg, PA · VIN: 5LM5J7XCXTGL12004

Negotiation Guide

Opening Offer

$73,338

Fair Price

$74,838

Walk Away Above

$74,381

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,793

Est. Invoice$68,011

Holdback (est.)$2,218

MSRP (Sticker)$73,925

Asking Price$78,925

Markup+$5,000

Est. Dealer Margin on This Car$13,132

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$705

Avg Markup (Aviator)+$5,000

% Below MSRP85%

Avg Days to Sell24 days

Avg Sold Markup-$152

Price History

Jul 9, 2026$74,925 → $78,925(+$4,000)

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