Deal Sheet: 2026 Aviator Reserve

Hines Park Lincoln, Inc. · Plymouth, MI · VIN: 5LM5J7XCXTGL09958

Negotiation Guide

Opening Offer

$80,988

Fair Price

$82,488

Walk Away Above

$82,064

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,660

Est. Invoice$75,109

Holdback (est.)$2,449

MSRP (Sticker)$81,640

Asking Price$86,640

Markup+$5,000

Est. Dealer Margin on This Car$13,980

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)+$4,392

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell21 days

Avg Sold Markup+$2,144

Price History

Jul 9, 2026$82,640 → $86,640(+$4,000)

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