Deal Sheet: 2026 Aviator Reserve

Cummins Lincoln · Weatherford, OK · VIN: 5LM5J7XC9TGL23835

Negotiation Guide

Opening Offer

$76,814

Fair Price

$78,314

Walk Away Above

$77,547

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,334

Est. Invoice$70,638

Holdback (est.)$2,303

MSRP (Sticker)$76,780

Asking Price$81,780

Markup+$5,000

Est. Dealer Margin on This Car$13,446

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$636

Avg Markup (Aviator)+$5,000

% Below MSRP84%

Avg Days to Sell20 days

Avg Sold Markup-$313

Price History

Jul 9, 2026$77,780 → $81,780(+$4,000)

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