Deal Sheet: 2026 Aviator Reserve

Dan Cummins Lincoln · Nicholasville, KY · VIN: 5LM5J7XC9TGL23253

Negotiation Guide

Opening Offer

$80,184

Fair Price

$81,684

Walk Away Above

$80,917

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,334

Est. Invoice$73,738

Holdback (est.)$2,405

MSRP (Sticker)$80,150

Asking Price$85,150

Markup+$5,000

Est. Dealer Margin on This Car$13,817

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$1,646

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell23 days

Avg Sold Markup-$527

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