Deal Sheet: 2026 Aviator Reserve

Johnson BrothersLincoln · Temple, TX · VIN: 5LM5J7XC9TGL21437

Negotiation Guide

Opening Offer

$78,214

Fair Price

$79,714

Walk Away Above

$79,167

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,972

Est. Invoice$72,330

Holdback (est.)$2,359

MSRP (Sticker)$78,620

Asking Price$83,620

Markup+$5,000

Est. Dealer Margin on This Car$13,648

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$520

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell22 days

Avg Sold Markup-$596

Price History

Jul 9, 2026$79,620 → $83,620(+$4,000)

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