Deal Sheet: 2026 Aviator Reserve

Dave Sinclair Lincoln · Ballwin, MO · VIN: 5LM5J7XC9TGL20983

Negotiation Guide

Opening Offer

$82,099

Fair Price

$83,599

Walk Away Above

$83,179

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,656

Est. Invoice$76,139

Holdback (est.)$2,483

MSRP (Sticker)$82,760

Asking Price$87,760

Markup+$5,000

Est. Dealer Margin on This Car$14,104

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)+$3,100

Avg Markup (Aviator)+$5,000

% Below MSRP30%

Avg Days to Sell19 days

Avg Sold Markup+$1,391

Price History

Jul 9, 2026$83,760 → $87,760(+$4,000)

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