Deal Sheet: 2026 Aviator Reserve

Kendall Lincoln · Eugene, OR · VIN: 5LM5J7XC9TGL20160

Negotiation Guide

Opening Offer

$82,082

Fair Price

$83,582

Walk Away Above

$83,046

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,434

Est. Invoice$75,909

Holdback (est.)$2,475

MSRP (Sticker)$82,510

Asking Price$87,510

Markup+$5,000

Est. Dealer Margin on This Car$14,076

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$2,029

Avg Markup (Aviator)+$5,000

% Below MSRP94%

Avg Days to Sell24 days

Avg Sold Markup-$584

Price History

Jul 9, 2026$83,510 → $87,510(+$4,000)

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d