Deal Sheet: 2026 Aviator Reserve

Holman Lincoln Mt. Laurel · Mount Laurel, NJ · VIN: 5LM5J7XC8TGL21087

Negotiation Guide

Opening Offer

$70,668

Fair Price

$72,168

Walk Away Above

$71,671

• Recent buyers paid ~$1,534 above MSRP
• Sitting 44 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,346

Est. Invoice$65,481

Holdback (est.)$2,135

MSRP (Sticker)$71,175

Asking Price$76,175

Markup+$5,000

Est. Dealer Margin on This Car$12,829

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)+$3,462

Avg Markup (Aviator)+$5,000

% Below MSRP27%

Avg Days to Sell20 days

Avg Sold Markup+$1,784

Price History

Jul 9, 2026$72,175 → $76,175(+$4,000)

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