Deal Sheet: 2026 Aviator Reserve

Gurley Leep Lincoln · South Bend, IN · VIN: 5LM5J7XC8TGL20280

Negotiation Guide

Opening Offer

$75,345

Fair Price

$76,845

Walk Away Above

$76,290

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$67,404

Est. Invoice$69,676

Holdback (est.)$2,272

MSRP (Sticker)$75,735

Asking Price$80,735

Markup+$5,000

Est. Dealer Margin on This Car$13,331

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)-$1,491

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell21 days

Avg Sold Markup-$1,098

Price History

Jul 9, 2026$76,735 → $80,735(+$4,000)

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